Zhujiang -InBev International Beer Museum was jointly established by Zhujiang Brewery and AB InBev, Belgium, with its total investment up to 68 million yuan. Prince Philip, Present King of Belgium attended the groundbreaking ceremony in 2004. The museum was open to the public in 2009 whose annual capacity of tourists over 40,000. Located inside Zhujiang Brewery, the Museum focuses on beer breweing and beer culture through comprehensively exhibition of the world’s beer culture, the development history of China’s brewing industry, the pioneering cultural spirit of Lingnan people and the development history of Zhujiang Brewery during the past 35 years. Thus, it has become such an international beer museum that well integrates beer brewing and cultural exhibition with tourism, recreation, leisure and popular science education.
Edutainment by Cultivating Patriotic Sentiment and Promoting Scientific Literacy
Giving the full play to its role as Guangzhou Popular Science Education & Patriotism Education Base, the Museum focuses on such thematic educations as research, study and travel and carefully designs series of activities for the International Museum Day, the National Technology Week, the National Technology Open Day, well organizes series of popular science lectures, professional interpretations, popular science quiz games, DIY beer brewing, raw materials identification, beer tasting,etc. In addition, the Museum integrates the fruitful results of Zhujiang Brewery's reforms, innovation and development into career development planning so as to forge career studies courses with unique Zhujiang Brewery's characteristics and enrich the extracurricular practices of primary and middle school students.